Kandy Kay Scaramuzzo recently shared her wisdom in an author interview about her book Pie: An Old Brown Horse. Kandy's book documents the true story of Pie, a twenty five year old ranch horse who was injured and pretty much left to die. I don't think it's too much of a spoiler to say it also portrays his amazing recovery and the contribution he's made to the world as a working therapy horse.
Today she’s back to answer a few questions about the publishing process, mistakes she made, pitfalls to avoid and which book marketing strategies have worked for her.
KB: How did you publish your latest book and why? (Indie or traditional)
KKS: I published this book (I thought) through Indie, but it turns out It was a vanity press. OOPS! I did this because I didn’t know any better at the time. They really are money pits.
KB: Did you get any marketing support at all from your publisher?
KKS: They told me they would support me through the process and afterwards. Their support can be translated into more services they want to sell you.
KB: Yep, that sounds like a typical vanity press. So what did help sell your book? Do you think that the cover plays an important part in the buying process?
KKS: I think it absolutely plays an important part. It is what they call curb appeal in real estate. It is what catches the reader’s eye on a shelf.
KB: Who designed your book cover?
KKS: It was done by the people who published my book, but I insisted that Pie’s picture be in and displayed in a manner that was complementary to him.
KB: Do you have any advice for other authors on how to market their books?
KKS: I’m not sure what to tell them on that. There are so many avenues out there. I guess just get the word out any way you can. No one can buy your book if they don’t know it is even out there.
KB: What part of your writing time do you devote to marketing your book?
KKS: I would have to say at least half is taken up by promotion time.
KB: Do you have any amusing or enlightening stories about marketing your books?
KKS: Well, here is one that will scare you. I had a misunderstanding when my book first came out and it was published without the final edits. Want to talk about embarrassing? I had to pull it and have it re edited, that was another fee they collected. It is all fine now, but what a pain.
KB: What is your view on social media for marketing?
KKS: I think it plays a major part in the promotion of a book. People can’t buy it if they don’t know it is even out there.
KB: Which social network has worked best for you?
KKS: I would say Facebook and Goodreads have been very helpful.
KB: Is there any marketing technique you used that had an immediate impact on your sales figures?
KKS: I did take some out to a feedstore where they sell horse feed. I have sold more there off the shelf than at any other venue where they were visible.
KB: Did you make any marketing mistakes or is there anything you would avoid in future?
KKS: In promoting my book, I have stepped from one pot hole to another. The next one I stepped in was that I paid for a promotion that happened to include a book review. I will never do that again. Every one of the reviews I have now are not paid. I got chewed by numerous bloggers and had many places refuse to review my book due to the one review. I was told I was unethical. That is a lot to swallow for a first author.
KB: That’s a lot of flack to take for simply being a new author that doesn’t know any better. Do you have a trailer or do you intend to create one for your book?
KKS: Yes: http://www.youtube.com/watch?v=UYGZK7vrbYA&feature=youtu.be
KB: Do you think that giving books away free works and why?
KKS: I am still on the fence about that one. I keep seeing pros and cons and no one seems to be able to agree on whether it is effective or not.
KB: Which publishing and marketing tasks did you outsource?
KKS: I have to outsource my editing and my book covers. No matter how much I try I cannot see my own mistakes. As far as the book covers go, I can’t draw.
KB: In what formats is your book available?
KKS: My book is available in hardback, paperback, Kindle, and Nook
KB: How can readers discover more about you and you work?
Amazon Author Page
Amazon Book Page
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