The most surprising thing about content marketing to me is that many small business owners, freelancers and marketers still don't understand its power. Relevant, engaging, shareable content attracts readers, and some (though not all) of those readers convert to customers. It's that simple. Evergreen content can work for your business for months and even years to come.
Good content can encourage your customers and potential customers to:
If you're not a writer yourself, it takes money to hire a content creator, but not as much as you'd probably spend on advertising to attract a similar amount of traffic (see no. 10 below). Good content creation doesn't have to cost a fortune (here are my rates - they're very affordable). Check out some of these surprising facts about content creation (and feel free to get in touch if you have questions about how to make it work for your business).
Infographic courtesy of AliciaRades.com
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